Combining big and thick data to find new growth opportunities
Marketers and insights professionals are often the windows to the world for their organizations. They are typically the ones who bring the outside in and the future forward. As multiple crises are unfolding, complexity and uncertainty abound. Right now is
Why LinkedIn is adding a new feature to their platform for stay-at-home parents
LinkedIn now provides a feature that allows parents to add ‘stay at home dad’ or ‘stay at home mom’ as a job title. The reason behind this new feature is to cover gaps in employment timelines on the platform. While
How to tackle growing mental health care concerns among Generation Z
Aardman studios, the creators of Wallace & Gromit have launched a campaign exploring mental health challenges. Together with leading researchers and mental health charities, they encourage young people to become more aware of the factors that may be having a
The rise of virtual beings – Deepak Chopra in AI
Even according to wired, “Virtual beings are a concept and industry so new and nebulous that no one quite agrees what they are or what they’re for.” The best way to describe what’s going on would be to introduce you
LEGO going mindful on parents
While many people seek out green spaces to destress and relax, adults can now bring a touch of nature into their home and unwind as they create and customise their botanical builds… and the great news is that LEGO plants
Are you preparing for the ‘shecession’?
Over the last year we have seen the word ‘shecession’ used more and more. The reason for this word is the fact that women are affected disproportionally by the pandemic. Obviously not only women and not every woman, but the
What can brands learn from the riots?
All around the world people protest against governmental regulations. Among them are not just wacko’s but hippies, intellectuals, entrepreneurs, mums, dads - just people. The protests are the most visible manifestation of widespread feelings of anger, fear and uncertainty. At
Millennial’s optimism deteriorates – now what?
Here is an interesting stat from Deloitte’s global research: "Positive economic sentiment among Millennials is at its lowest in the six years we have been recording it. Only 26 percent of respondents said they expect the economic situations in their
Finally a brand that understands Boomers‘ ‘third age’.
We’ve been part of hundreds of innovation challenges creating new business models for Millennials, inventing new products or services for Generation Z, communicating in the right way to younger generations. But the amount of ‘boomer-projects’ is limited. One explanation -
Why Covid urges organizations to reshape marketing to (wo)men.
With the onset of the Covid, 31% of fathers are taking more care of their kids than before Covid. This is up from 21%, and not as much as women take care, but it is a clear shift shown by