You might wonder, why do some generations struggle more with mental wellbeing than others? We take a birds eye view on the changing human context to answer this question and discuss what this means for brands.
How are Babyboomers experiencing today's times? Although they might be more willing to self-isolate, we explain why this specific generation hates is as well.
Our clients have been asking us - what’s next? Well, to stay relevant as a brand, to find the right guidance to respond to this crisis, brands need to start with understanding human needs.
Lately there has been a lot of talk about the rise of e-commerce. But we’ve not seen just a shift in HOW people buy, but also WHAT they buy and that is; authentic and local brands and products.
We believe the human context provides the necessary strategic guidance to navigate these extraordinary times. Let’s add some human context for the financial industry. You’ve all seen it. The corona crisis is putting a pressure on people’s wellbeing.
Generation Z are mobile natives. Yes they have a different outlook on health and beauty. But what drives them in their decision making? And how is that different compared to Millennials?
Pension funds tend to react by explaining their efficiency, emphasizing the interest rates they make, and other compelling arguments to show their competence. But is showing off your competence the best way to rebuild trust?