McDonald’s Brazil continued the ad war between them and Burger King, using ChatGPT to generate a typographic poster answering the question ‘What is the most iconic burger in the world?’. The billboard answers the question with the colour of the text resembling the various layers of the Big Mac burger. The copy is simple and informative like you used to get from ChatGPT, explaining the history and ingredients of the Big Mac.
Almost instantly after the billboard was put up, Burger King responded with its own, right next to McDonald’s with the follow-up question, ‘And which is the biggest?’. We’re curious to know what questions Burger King asked ChatGPT if this is what ended up on their billboard ;).