Why ASICS changed the traditional ‚before and after‘ workout format
“A recent study by ASICS found that nearly three-quarters of people believe that society's obsession with the perfect body is damaging our mental health. 80% are demotivated by exercise transformation images and nearly half (48%) feel insecure about their bodies
The price of being single
“The number of singles in society is rising. In the US, 38% of adults between 25 and 54 are single, compared to 29% in 1990. A similar trend is found in the UK, South Korea and Japan. More people prioritize
How Gen Z changes what’s in fashion
Instead of big fashion powerhouses that inspire people what to wear, trends are increasingly found in the streets. This so-called "bottom-up-fashion" was first described in the late 1970s, but is especially alive and kicking right now. Gen Z has inverted