tilt shopping app

The best of on- and offline shopping in one app

Although online webshops have made the experience of shopping very convenient, it does somewhat take the fun out of the experience. It wasn’t so long ago that shopping meant you physically needed to go somewhere, often accompanied by friends, partners or family. Rummaging around the clothing racks, sharing opinions, trying on different outfits…

The new shopping app Tilt combines the best of both worlds: the fun aspects of offline shopping with friends and the convenience of online shopping. Tilt is designed like a social media app where small, unique brands have their own profile pages. Here they can post videos of models wearing their clothing, and share ‘making-ofs’ or livestream content. Users can follow friends and use the real-time chat function to have conversations while watching the (live) video stream.

This way the app allows brands to turn their customers’ shopping experience into an entertaining social activity, just like it used to be in the (good) old days. And since family and friends remain key influencers in buying decisions, this is a smart way to increase sales as well…