Salt brand becomes rival’s biggest supporter
In South-American countries, salt is broadly associated with bad luck. So when Cris-sal, an Ecuadorian salt brand, inquired to sponsor the national team in the upcoming world cup, the football association declined. However, the brand still wanted to help and
The danger of pluralistic ignorance
Scroll through social media, and it’s easy to believe people are extremely divided. However, often we’re more united than we think. Americans, for example, greatly underestimate how many other people support climate policy according to recent research. The vast majority of
A very annoying museum, you’ve been warned
Digitalisation made it crucial to develop new customer service experiences, especially during the pandemic. According to McKinsey, 43% of consumers have switched to digital channels due to convenience and availability. Even though every big company nowadays has marketing, UX and communication teams
Adidas’ Gen Z proof birthday party
For the 50th birthday of the brand, Adidas Originals hosted a pop-up party "A sartorial city" in Berlin, which was dedicated to defining the new age of originality. Instead of the usual polished and overly-curated brand event, Adidas had some fun
Bottle design provokes creative play?
Between 1975 and 2008, the number of products in the average supermarket swelled from an average of 8,948 to almost 47,000. The result? Brands do not only compete for sales but also just to be noticed among the ocean of different products
The pandemic disrupted maturity among young adults
Now that the pandemic is increasingly taking a back seat in our everyday lives, it is interesting to assess the degree to which people have been (lastingly) affected by such a disrupting event. Even though environmental events are conventionally found
Decathlon → ‘Nolhtaced’
Decathlon shops in three Belgian cities have temporarily been renamed as ‘Nolhtaced’ (apparently pronounced Nol-ta-ked). This name reversal is meant to draw attention to the store’s new buy-back service (a.k.a. reverse-shopping) where customers can sell their old sports goods to
Public spaces designed for people – not consumers
This month the Design in Motion Festival (founded by Studio Dumbar/DEPT® and Global) took place in the Netherlands. For one-day digital artists took over 5000 screens at train stations, metros, shopping centres, airports, or on billboards along major highways and streets across
Glassdoor adds employer value filters
Glassdoor, the online platform where people can find honest reviews about employers by (former) employees, is adding a new function to its website. Users can now filter employers by a large range of new value filters: “workplace factor ratings such
The best of on- and offline shopping in one app
Although online webshops have made the experience of shopping very convenient, it does somewhat take the fun out of the experience. It wasn't so long ago that shopping meant you physically needed to go somewhere, often accompanied by friends, partners