Retailer recommends you the unrecommended
Over 80% of our content is recommended by algorithms nowadays. In protest, French books, music and electrical equipment retailer Fnac recommends what doesn‘t fit our taste. The idea of their “unrecommended campaign“ is to let humans – instead of algorithms – recommend products. The aim is
Monopoly causes the type of fights we need
8 out of 10 people fight during a game of Monopoly. And even though this sounds counter-intuitive, it might actually be good news. Not so much the fight in itself of course, but the conversations afterwards are valuable as it often
Combining big and thick data to find new growth opportunities
Marketers and insights professionals are often the windows to the world for their organizations. They are typically the ones who bring the outside in and the future forward. As multiple crises are unfolding, complexity and uncertainty abound. Right now is
The rise of machine-made culture
If we follow Ted Striphas, culture is “sorting, classifying and hierarchizing people, places, objects and ideas.” But the rise of social media has made a fundamental impact on the inner mechanisms of our culture. The sorting of algorithmic culture is now
The beauty ideal in the age of algorithms
Whether you are on Instagram, TikTok or Snapchat, “The Instagram Face'' is likely to fill up your social feed. Social media creates filters that allow us to rearrange our faces according to whatever increases engagement and likes. This leads to
The rise of carbon footprint labels
Many of our everyday products nowaday are ‘eco labeled’. Even though brands still run into controversy and criticism due to their attempts at ‘objective’ eco labeling, the outcry only goes to show the demand among consumers for a real objective
Which of your friends do you pretend to like?
…this is just one of the many questions featured in the card set “I Am On Edge” where players ask each other questions to unlock their uncomfortable side. The creator of the game, Plotkin, believes that humans bond with fellow
The steady rise of experience stores
We regularly write about the increasing importance of ‘experiential’ stores to compensate and compete with online convenience (here, here, or here). Over the last years we only keep seeing more and more manifestations of this trend and while we can’t share all
‘Fockups’ shows the hilarious reality of mockups
Everybody that has ever worked in (or close to) design knows about mockups: template pictures of serene waving flags, perfectly shaped beer cans in front of a modern minimalistic background, or trendy billboards in an inviting and hip urban area.
Study finds big part of climate denial tweets come from bots
A study by researchers at Brown University has analyzed 6.5 million tweets from the period surrounding President Donald Trump's June 2017 announcement that he was removing the United States from the Paris climate accord. The conclusion is quite worrying: Tweets about "fake