Everybody that has ever worked in (or close to) design knows about mockups: template pictures of serene waving flags, perfectly shaped beer cans in front of a modern minimalistic background, or trendy billboards in an inviting and hip urban area. These pictures are used to show how your design would look like in its ‘natural habitat’. The reality however is…most places and products don’t look like that. That’s why Dutch creative Wytze Hoogslag set out to bring some cold, hard reality back to mockups. Introducing: Fockups.