isla complete transparency brand

Complete transparency

With the rising need of conscious consuming comes a new wave of brands that put all their cards on the table. One of them is the beauty product brand Isla. On every product page the brand offers an extensive breakdown of the exact price, materials (packaging), and formula that are used to define the final product. 

This is an interesting example of a brand that does not take half measures in its attempt at transparency and a great way to increase trust among consumers, especially in an industry that is filled with grand (but often hard to check) claims of beauty, rejuvenation and natural ingredients.

Image credits: Isla