The danger of closed minds
For any constructive debate to take place, it is essential for participants to keep somewhat of an open mind – to be receptive to other viewpoints and to accept that our own convictions might not form an infallible truth. This
Time-Based currency: Care in exchange for care
With a shrinking workforce and the number of people aged 80+ expected to triple between 2020 and 2050, longevity will be one of the most impactful drivers of change in society. But how do you make people aware of the importance of being
Sacred drinks
Although we’re witnessing a rapidly secularizing society, the need for spirituality remains vivid. For younger generations, spirituality takes on a more individual approach in the form of yoga, meditation, tarot card reading and more recently… sacred drinking??? SnaxShot, a newsletter on
The flaws of fairness in media debates
One of the most important pillars of the media in a free country is objectivity. Journalists are urged to report in a nonpartisan, balanced and unbiased manner. This has led to the practice wherein journalists often invite a representative from
Buy authentic travel experiences with „green“ behavior
In a bid to mitigate the environmental impact of tourists on the fragile ecosystem of Palau, the Islanders came up with an interesting program: the ‘good traveller’ incentive. Typically money would buy you special tourist experiences on the island. Instead tourists
You deserve a real break:
OutHorse Your Email
Nothing ruins a vacation like an email from your boss. With this insight in mind, Visit Iceland came to the idea to let Icelandic horses (for real) answer your emails when you're out of the office. They created huge keyboards
Function over purpose:
What people want during inflation
Consumers now attach greater importance to the functional benefits of brands according to research by Havas. Aspects like quality, price and services are increasingly important to consumers now they experience skyrocketing inflation. Selling sustainability might even backfire right now, as it’s often