The problem with refillable bottles? People don’t know where to go for a refill. That’s why the reusable water bottle brand Dopper partnered with the most used navigation platform: Google Maps. The idea is very simple: Dopper added all the free tap water points in the Netherlands on Google Maps. Just type in ‘water tap’ and you can see exactly where to go for an easy refill.
The best ideas are often the most simple ones. Looking at innovations people often tend to come up with something new, while in many cases using what’s already there leads to the best solution. Humans are creatures of habits, we prefer to use what we already know (Google Maps). And with the heatwave running over the country, the timing to launch such an idea couldn’t be better!
