The Danish toy giant recently launched a campaign to help children express negative emotions in healthy ways. With ‘Build Big Feelings’ children are stimulated to build a creation that corresponds to the way they feel on a certain day, put their creation in a jar, and talk about it. Because, Lego claims, small children only have 6% of an adult’s vocabulary, they could use some assisting tools to express their emotions.
This is not the first campaign wherein Lego addresses mental wellbeing and mindfulness. Read our blog post about mindful lego for adults here.