Ever found yourself finicking around with a multitude of ingredients and confusing measurements? Liquor store chain BWS created an app that visualizes the recipe in the easiest way possible. Get a jar, hold your phone next to it, and see the amount of each ingredient that the cocktail needs. Shake it, et voilà! Missing an ingredient? Immediately order it in the app.
The app smartly plays into people’s need for efficiency and convenience. Making the perfect cocktail is hard and finding all the obscure ingredients can be just as tiresome. Then ideally you also need to have the shaker and all the little tools to finish it. All these problems are basically being solved with this straightforward visual interface. Often the best ideas really are the simplest. Cheers!