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Why ​​even people with strong egalitarian beliefs may still block equality

According to a new paper, people (even those with strong egalitarian beliefs) block policies that reduce disparities as they often think that the gain of one group must lead to a loss for another. This “zero-sum view of equality” is a roadblock

by Kim Pillen
27. May 2022
General, Highlight, News, Trends
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samsoe & samsoe resell label

Does Gen Z see fashion as an asset?

Fashion brand SAMSOE & SAMSOE taps into the popularity of marketplaces like Vinted. The brand enables customers to resell their products by giving you all the info needed through a QR code, such as measurements and the original price. This might

by Kim Pillen
27. May 2022
Gen Z, General, Highlight, Media, News, Trends
0
0
SDG careers image

The job board centered around Sustainable Development Goals

Younger generations are increasingly incorporating the values of brands and employers into their decision making. A 2018 Deloitte survey found that 77% of Gen Z respondents said it was important to work at organizations whose values aligned with theirs. Sdg.careers is a job platform

by Douwe Knijff
27. May 2022
Gen Z, General, Highlight, News, Trends
0
0
dentsu japan longevity pays older workers

Ad giant helps employees transition to their ‘second lives’

With the growing life expectancy in Japan, new solutions are required to facilitate and stimulate an ageing workforce. That is why Dentsu launched a new program last year that helped older employees transition from their career at the company to

by Douwe Knijff
19. May 2022
General, Highlight, News, Trends
0
0
Burger King confusing times 100% vegan kipnuggets

Burger King captures the confusing times in their new campaign

In a continuation of an earlier campaign about these confusing times, Burger King has designed another set of posters to promote their meat-free chicken. The posters illustrate our confused everyday inner monologues, finally ending with confusion about how this chicken

by Douwe Knijff
19. May 2022
General, Highlight, News, Trends
0
0
greenwashing cloth

58% of corporate leaders admit to being guilty of greenwashing

Which is one of the surprising results of an anonymous survey among 1,491 executives worldwide. It was even, with 68% among American leaders. But even though the stat is surprising, it seems most people were already assuming so. A different survey among 395.000 consumers

by Douwe Knijff
19. May 2022
General, Highlight, Most read, News, Trends
0
0
lacoste campaign

Familiarity breeds liking
in Lacoste’s latest campaign

Although everyone is unique, there is always something we have in common. That’s the message of Lacoste’s latest campaign. The campaign reveals that moment when two very different people meet by chance and discover they have something in common: a

by Kim Pillen
10. May 2022
General
0
0
people in metro black and white image holding bar to stand stable

Might going back to the office support you in living longer?

Job advertisements that specify ‘remote’ are now receiving three times the applications of those that do not, other research tells us that 64% of workers would consider quitting if asked to return to the office full-time, and some people, like

by Kim Pillen
10. May 2022
General
0
0
stones coloured in desert

A one-sided perspective in the media, but what does society think?

Many people (especially in the Netherlands) will have heard about the recent controversy surrounding Vandaag Inside guest and tv personality Johan Derksen. In short, Derksen told a story on television about how he penetrated an unconscious woman with a candle

by Douwe Knijff
10. May 2022
General, Highlight, Media, News, Trends
0
0
selfridges store wellness

Retail shows: silence is the new luxury

With the steep increase in convenient delivery options for almost any product, retail stores will have to evolve to draw people to their brick and mortar locations. After two years of on-off lockdowns, we have collectively rediscovered the benefits of

by Douwe Knijff
5. May 2022
General, Highlight, Media, News, Trends
0
0
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