be real app

BeReal: the antidote to social media perfection

Social media channels are usually filled with enviable experiences. Content showcasing amazing travels, fancy clothes, and that one picture where your smile comes out just right. Not very surprising, after all; who would be interested in the mundane? Well, it turns out that quite some people are. 

An app called BeReal has over a million downloads in the play store and essentially counters the perfectionism of social media by letting its users share everyday pictures with each other. Every day at a random moment, the app tells you to snap a picture of what you’re doing in the next two minutes. This way you have no time to prepare and your pictures will be more spontaneous and therefore authentic.