How Google’s repairing program fits the current zeitgeist
On a mission to become the go-to laptop for students, Google decides to emphasize the repairability of Chromebooks. Online manufacturer guides are provided to schools that show how to repair the devices, find tools to safely fix them, get replacement
Working 40 hours in 4 days, what are the benefits for brands?
Belgium's government now offers working people the chance to condense their full-time workweek into 4-days. But what are the benefits? Different countries have been experimenting with this model. Like Iceland between 2015 and 2019. Workers of the four-day workweek reported feeling less
The expanding definition of trauma: why everyone seems to have one nowadays
The definition of trauma is widening into something different and milder. To illustrate, in the first version of the DSM (the psychiatric manual), originating from 1952, trauma was described as a major serious physical injury (that could potentially cause brain damage).
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19% with these two factors
Researchers found that brands can improve the number of likes of any given image by about 3% just by applying the appropriate filter to address the issue. Moreover, by optimizing both, feature and design complexity, brands could increase the engagement with
Long Live the Bean
Nowadays is the first time in history that there will be more elderly people than people younger than 5 years and globally the number of people aged 80+ is expected to triple between 2020 and 2050. Bush’s Beans smartly taps into the shift in
It’s about time to quit the city
Europe's level of urbanisation is expected to increase to approximately 83.7% in 2050. Despite the long-standing migration trend of more and more people moving to cities, researchers have found that in developed countries, people who live in rural areas tend to
Can you really fall in love with anyone?
More than 20 years ago, the psychologist Arthur Aron succeeded in making two strangers fall in love in his laboratory. The experiment seemed quite simple, he conducted a list of 36 questions that participants had to ask each other. The questions begin innocuously,
Spicing up mortgages
Ahead of Valentine’s Day in 2021, mortgage lender Habito launched their first erotic novel The road to completion, as part of their campaign. The novel is packed with sexual euphemisms as you follow a couple that works their way through the mortgage process
Emotions drive brand preference
In 1997, the ratio between rational and emotional considerations in driving brand preference was about 60%-40% in favour of the rational. Today it’s the other way around. With 80%-20% in favour of emotional over rational appeals, according to Brand Keys who generated
Insurer introduces: the Ramp Rater
Following the insight that launching and retrieving your boat from the water is one of the most stressful moments for boat owners, the Australian (boat) insurer decided to lend a helping hand. It decided to inform people about the location