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old women hands wearing ring

How does your brand respond to one of the most impactful drivers of change in our global society?

Globally the number of people aged 80+ is expected to triple between 2020 and 2050. And by 2050, people aged 65 and over will make up 28,5% of the total population in the EU compared to 19,7% in 2018. It’s

by Kim Pillen
31. January 2022
General, Highlight, Media, News, Trends
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two sisters walk arm in arm in beautiful nature

The key to happiness might be to make others feel good, rather than yourself

Ever felt like giving presents exceeds the experience of receiving them? A recently published study might just tell you why. It found that people feel happier when they make others feel good, instead of trying to make themselves happy. Ironically.

by Douwe Knijff
25. January 2022
General
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0
women hiding putting her hand in front of her face

Cancel culture is barely felt by brands

Recently Forrester dove into the effects of cancel culture on brands. Forrester defines cancelling a brand as: “A widespread public campaign (often via social media) to hold a company accountable for the consequences of perceived wrongdoing. This may include (

by Douwe Knijff
25. January 2022
General
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0
Doe mij maar een suikertaks Tony's Chocolonely

Why Tony’s Chocolonely speaks in favour of a sugar tax

Tony's Chocolonely kicks off the year in a somewhat unusual fashion; directly speaking up against one of its (inevitable) main ingredients. The company mentions the importance of health during corona times and the role of sugar in the worldwide obesity problem. That’s why

by Douwe Knijff
24. January 2022
General, Media, News, Trends
0
0
de blauwe maandag krant

Combat the Monday blues with this newspaper

It is almost that day of the year again: Blue Monday. Although there is no scientific evidence for the idea that this is the most depressing day of the year, it surely isn't the most thrilling day for us either. From increased anxiety about the climate crisis,

by Kim Pillen
24. January 2022
General, Media, News, Trends
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0
people volunteering outside carry stuff out of truck

The benefits and opportunities of volunteering

Volunteers are being invited to help out at The Burrell Collection in Glasgow with their entire family. The museum is offering families the chance to help out. The aim is to encourage as many people as possible to get involved in

by Kim Pillen
24. January 2022
General, Media, News, Trends
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0
Are we willing to except to not know the why

Is science moving beyond the ‘why’?

A really interesting article was recently published in the Guardian by Laura Spinney. She discusses the evolution of science into an entity that moves beyond theory, spurred on by the advances in machine learning. For example, Facebook’s algorithm predicts your preferences

by Douwe Knijff
24. January 2022
General, Highlight, Media, News
0
0
three elderly walking arm in arm at the street while laughing

Feeling subjectively older makes you more kind to strangers

The mind is a strange thing. That’s why we still run into surprising new findings from time to time. A recent study looked into the effects of subjective age on actions of the greater good. Turns out, when people feel subjectively older,

by Douwe Knijff
7. January 2022
General
0
0
Minus is a finite social network where you get 100 posts—for life.

Social medium that let you think twice before posting

On a daily basis, we are flooded with an overwhelming amount of impulses, a significant part of which are from companies, brands and social media platforms competing to grab a hold of our attention. Unable to digest all this information,

by Daniel
7. January 2022
General, Highlight, Media, News, Trends
0
0
Dining in restaurant bird view

All I want for christmas… is an experience

December is all about giving and receiving presents, this has been the case for ages. However, what we want for Christmas has changed throughout the years according to Dimitri Mortelmans, a sociology professor at the University of Antwerp. According to Mortelmans,

by Kim Pillen
7. January 2022
General, Highlight, News, Trends
0
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