4 human needs that will be amplified in 2022
We’re heading towards the end of the year which means it’s about time to share our predictions for 2022. These are the four changes in needs that are likely to be amplified in 2022: The importance of mental well-being will be
How women want to be represented in ads
There’s still very limited progress in advertisements aimed at women according to the authors of the book Brandsplaying.The researchers (25.3%) conducted 4,000 hours’ worth of interviews and discussion groups with women about their needs, their desires and where brands were failing. They
A more realistic image of the future
People have always been fascinated by what the future might look like and many have written about it. However, often that what is predicted by futurists tends to look a lot like sci-fi novels, but without the plot. At least that
KFC draws on gamer nostalgia to enable easy ordering
KFC Middle East has introduced a mechanic on their website that might sound familiar to gamers that lived through the early rise of gaming: cheat codes. By pressing a secret combination of keys on the KFC website, registered users can
Remind elderly of their years left, instead of years lived
“As people age, they tend to care more about people and activities that allow them to make the most of the time they have left, to appreciate life, and to savor time,” reports the American Psychological Association. The research suggests that
How ASR is helping farmers go sustainable
Dutch Insurer ASR, the biggest private farmland owner in the Netherlands, announced last week they will lower prices up to 10% for farmers that can show they meet certain criteria regarding sustainability. The company stated that it realised the transition to
The biggest lie on the web fixed
How many times have you ticked a box stating you have read and agreed to certain terms and conditions? And how many times have you actually read these terms? We bet the answers to these questions differ heavily. But you’re
Hatred provides meaning to your life unless it’s personal
While finding meaning in life is often linked to positive experiences and feelings like valuable social connections, raising a child or appreciation of nature, new research shows that also more negative feelings can contribute to this. Hatred towards collective entities can bolster
Lush’ Global Anti-Social Media policy
“Social media was not designed to look after people’s health, but our products are,” explains Lush chief digital officer Jack Constantine. “It is counter-intuitive for us to use platforms that keep you hyper-tense, engaged and anxious.” With this in mind, the
Should we be wary of the Metaverse?
Nobody seems to be able to shut up about the metaverse recently. Admittedly, that has included us. With Facebook rebranding to Meta and its outspoken ambitions to bet on the metaverse, the race to rule the digital domain has been more