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predictions of human behavior 2022

4 human needs that will be amplified in 2022

We’re heading towards the end of the year which means it’s about time to share our predictions for 2022. These are the four changes in needs that are likely to be amplified in 2022: The importance of mental well-being will be

by Douwe Knijff
20. December 2021
General
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Black woman laughing out loud

How women want to be represented in ads

There’s still very limited progress in advertisements aimed at women according to the authors of the book Brandsplaying.The researchers (25.3%) conducted 4,000 hours’ worth of interviews and discussion groups with women about their needs, their desires and where brands were failing. They

by Kim Pillen
13. December 2021
General, Highlight, Media, News, Trends
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women in mirror upside down

A more realistic image of the future

People have always been fascinated by what the future might look like and many have written about it. However, often that what is predicted by futurists tends to look a lot like sci-fi novels, but without the plot. At least that

by Daniel
8. December 2021
General, Highlight, Media, News, Trends
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KFC Gamers Box

KFC draws on gamer nostalgia to enable easy ordering

KFC Middle East has introduced a mechanic on their website that might sound familiar to gamers that lived through the early rise of gaming: cheat codes. By pressing a secret combination of keys on the KFC website, registered users can

by Douwe Knijff
8. December 2021
General, Highlight, Media, News, Trends
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0
Elderly playing chest

Remind elderly of their years left, instead of years lived

“As people age, they tend to care more about people and activities that allow them to make the most of the time they have left, to appreciate life, and to savor time,” reports the American Psychological Association. The research suggests that

by Kim Pillen
8. December 2021
General, Highlight
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0
A.S.R. invests in sustainable farming
#highlight

How ASR is helping farmers go sustainable

Dutch Insurer ASR, the biggest private farmland owner in the Netherlands, announced last week they will lower prices up to 10% for farmers that can show they meet certain criteria regarding sustainability. The company stated that it realised the transition to

by Douwe Knijff
8. December 2021
General, Highlight, Media, Trends
0
0
hand shadow women standing in front of a beamer
highlight

The biggest lie on the web fixed

How many times have you ticked a box stating you have read and agreed to certain terms and conditions? And how many times have you actually read these terms? We bet the answers to these questions differ heavily. But you’re

by Douwe Knijff
8. December 2021
General, Highlight, Media, News
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0
Very angry man biting his hand

Hatred provides meaning to your life unless it’s personal

While finding meaning in life is often linked to positive experiences and feelings like valuable social connections, raising a child or appreciation of nature, new research shows that also more negative feelings can contribute to this. Hatred towards collective entities can bolster

by Daniel
8. December 2021
General, Highlight, News
0
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Lush print magazine

Lush’ Global Anti-Social Media policy

“Social media was not designed to look after people’s health, but our products are,” explains Lush chief digital officer Jack Constantine. “It is counter-intuitive for us to use platforms that keep you hyper-tense, engaged and anxious.” With this in mind, the

by Kim Pillen
8. December 2021
Gen Z, General, Highlight, Media, Trends
0
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Image of the Metaverse

Should we be wary of the Metaverse?

Nobody seems to be able to shut up about the metaverse recently. Admittedly, that has included us. With Facebook rebranding to Meta and its outspoken ambitions to bet on the metaverse, the race to rule the digital domain has been more

by Douwe Knijff
8. December 2021
General, Media, Trends
0
0

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