From princess to vaccinologist: How Barbie creates new role models

From princess to vaccinologist: How Barbie creates new role models

Mattel Inc. wants to shine light on six women that play a prominent role in the fight against COVID-19. Resulting in six look-a-like dolls. By doing so the company wants to share these women’s stories in the hope to inspire a new generation to take after these heroes.

Over the course of the years we at TrendsActive have seen that women have become better educated. At the same time their involvement in work, sports and politics is growing.  Recent research even pointed out that women make up 40% of all people starting a career in science, this number is higher than ever before. Although slowly but steadily growing, when looking specifically at STEM (science, technology, engineering and mathematics) careers, the split is still 24%.

Redefining role models for children, might help to inspire children with careers they may not be aware of, like that of a vaccinologist. Let’s see if the answer to the question, what do you want to be when you grow up, will switch from princess to vaccionologist.