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women working behind laptop

Not perks, but respect. What young workers really want on the work floor

New research points to an important switch in values among young workers. The research shows what employees (between 21 and 34 years old) find important on the work floor. And no, this has nothing to do with weekly bootcamps, drinks

by Kim Pillen
26. August 2021
General, Highlight, News, Trends
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0
PairPlay sound AR

AR you can hear

Thinking of AR most of us are reminded of  a visual digital layer that you can place on top of the real physical world. PairPlay is about to change this. The audio company is experimenting with what sound AR sounds

by Kim Pillen
23. August 2021
General
0
0
From princess to vaccinologist: How Barbie creates new role models

From princess to vaccinologist: How Barbie creates new role models

Mattel Inc. wants to shine light on six women that play a prominent role in the fight against COVID-19. Resulting in six look-a-like dolls. By doing so the company wants to share these women's stories in the hope to inspire

by Kim Pillen
23. August 2021
Gen Z, General
0
0
Food deliverer drives trough city very fast

The on-demand society: how our drive for efficiency is hurting our happiness

With the introduction of on-demand grocery delivery services the ecosystem of ‘I want this today without leaving my couch’-services is getting pretty saturated. As a matter of fact, it is getting increasingly hard to think of things you cannot receive

by Douwe Knijff
20. August 2021
General
0
0

Need to escape a zoom call? Sound the Excuse has your back

Sorry my cat is vomiting, flatmate is stuck in the toilet, kids are fighting, food is getting delivered…Whatever excuse you need to escape a zoom call, Sound the Excuse has your back. TBWA\London has partnered with men’s media platform The Book of Man

by Claire Mowat
16. August 2021
General, Highlight
0
0
Dead startup toys flying around in the air

Dead start-up toys: keeping iconic failed startups alive

You can now own a toy Juicero, which, just like the real product, doesn’t actually work. Although the tech world is filled with big successes it has a staggering number of big failures and there is now a website keeping

by Claire Mowat
13. August 2021
General, Media, News
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0
Milk bottles in factory

Bring your own… refill bottle

Bring your own

by Kim Pillen
13. August 2021
General, Highlight, Trends
0
0
Young adult looking on her screen

Are smartphones ruining teens after all?

It has been the knee-jerk reaction from many a tech-illiterate uncle or grandparent; ‘maybe kids wouldn’t be so lonely or depressed if only they put their damn phones away and went about socializing the old-school way’. Good old face-to-face social

by Douwe Knijff
13. August 2021
Gen Z, General
0
0
Volkswagen campaign image: Adbreak championship

Volkswagen turned ad breaks into an immersive gaming experience

To promote the new golf GTI, Volkswagen launched an immersive advertising experience called the ‘Golf Adbreak Championship’. Television viewers could compete with each other live during the ad break for the opportunity to win a free car. If viewers scanned

by Douwe Knijff
10. August 2021
General
0
0
Tennis-racket-on-grass-and-bal

What the withdrawals of big athletes tell us about the current state of mind of Gen Z

Two successful athletes, Simone Biles (24) and Naomi Osaka (23) recently withdrew from the Olympic competition to preserve their mental health. Prioritizing mental health on the biggest  stage in sport marks a new era of mental health awareness among not

by Kim Pillen
10. August 2021
Gen Z, General
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