Experiencing nature and green spaces has a range of positive effects on us (reduced stress, depression, and anxiety). Yet the specific implications are still being discovered. There's a growing body of research on the benefits of nature on mental wellbeing, offering brands
UK life insurer Dead Happy has a creative approach to a service traditionally cloaked in conservative soberness. Instead of the anticipated formal process of filling in form after form, you get a streamlined, lighthearted process. As a matter of fact, they claim it
From Australia to Germany. Younger generations are becoming more impactful in their fight against big polluters. A few weeks ago we showcased how the pandemic has increased young generations’ impatience for governments and brands to take drastic measures against global warming.
There’s a new drink on the market which claims to help reduce stress. And no, we’re not talking about a gin and tonic! ‘Moment’ aims to promote wellness and generate the same feeling as meditation. According to founder, Aisha Chottani, the
The language we speak is closely linked to our beliefs and values. Because different groups of people have different beliefs and values, you often see that people clash over words. Humans have a tendency to “clean up” language, this process is
The famous series of commercials, that started back in 1985, have since become a cherished staple in Dutch advertising history. It would be fair to characterise the ‘even Apeldoorn bellen’ series as one of the few ads people generally do
It shouldn’t actually be a question. It’s a no brainer that brands should be different in order to stand out from competing brands. It seems, however, that many brands are riding the wave of sameness in a sea of clones.
The debate is fierce: should brands be more involved in the conversation surrounding societal issues, yes or no? Take brands like Patagonia or Nike for example; they don’t shy away from stating their point of view on different issues. Do