The highlights of Adobe’s 2021 global emoji trend report

The report, which was released in the middle of July, surveyed 7,000 people in the U.S., UK, Germany, France, Japan, Australia, and South Korea. Some of the discoveries emphasise the significant role emojis have captured in our everyday (digital) communication. For example, 55% of respondents mention they are more comfortable expressing their emotions through emoji than a phone conversation. Providing a possible alternative to express emotions for people who might not feel comfortable enough to share their emotions verbally. Further supported by the fact that 90% stated emoji’s made it easier for them to express themselves.

Additionally there even seems to be a language within the language of emojis among young people; 63% of Gen Zers claim they use emojis differently than their intended meaning. And the use of emojis among young people does not need to be limited to informal settings either; more than half of Gen Zers would be more satisfied at their job if their boss or team used more emojis in workplace communication. Language is always changing and it is essential to match your communication to whoever you try to reach as a brand. Definitely something to keep in mind when addressing younger generations or maybe even employees. Be sure to check out the report for other potentially interesting stats! ?

PS: if you’re writing a newsletter: 60% of respondents indicated they are likely to open an email or push notification that contains an emoji.

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