Headspace illustration sleeping

Headspace’s bedtime stories, for kids and their parents

What’s more nostalgic than getting tucked into bed as a kid and having a story read to you by a parent? Unfortunately, with today’s hectic schedules, a tranquil bedtime routine often seems out of reach. Mindfulness app Headspace guides parents and kids together to peace of mind with their cozy wind-downs.

For those that think bedtime stories are for kids, think again. Reading before going to bed is a sleep hygiene practice that settles the mind and reduces stress. Ask Bill Gates all about it. Besides, reading aloud is inherently a healthy mindfulness practice. By focusing on the story, you have stepped away from life’s stresses to share the present moment.

The timing of launching the sleepy content is great. At TrendsActive we’ve seen many Gen X’ers struggling with work-life balance. They were already severely stressed about job instability and struggling to balance the competing demands of their young children and aging parents before the pandemic. The pandemic made it even worse. Brands that offer tools to help families ease their mind and enable a good night of sleep can add real value. Not only for the families but also to their own business. The global sleeping aids market is expected to grow at a compound annual growth rate of 6,7% from 2019 to 2026. What can you do to support quality time among Generation X and their kids?