For many years, the marketing industry has been criticized for portraying an unrealistic image of women. Recent research among women in the UK states that women think their representation in advertising has gotten better over the last five years. With 41% saying
Ready Player One, a 2018 science fiction film set in 2045, features a virtual world, i.e. a metaverse, known as OASIS. This was an enhanced, paradise version of Earth and offered people an escape from the struggles of real life.
This is how brick and mortar retailers can survive the disruptive wave of on-demand supermarket start-ups.
With the introduction of near instant grocery delivery in big cities in Europe, traditional supermarkets face another threat to their business model. Innovative German start-ups like Gorillas and Flink conquer big cities in the Netherlands with the promise to deliver