How disruptive events shape people and societies

Getty Images launched a campaign that showed that “history repeats itself” is not just a saying. Showing photographs from past disruptive events and major historical moments and putting them in parallel to contextually similar images from the present day.

At TrendsActive we derive a lot of insights from the social sciences. It is very clear that such life-changing world events – or disruptive events as sociologist call it – have a huge impact on the values, needs and behavior of people. We call these changing values and needs sociocultural trends. None of us can influence disruptive events. However, by looking at sociocultural trends, we can anticipate what people want next and how you as a brand can cater to the ever changing needs of consumers in changing societies.