Gucci Goes Digital

Luxury brand Gucci now offers sneakers for just $12. The catch? They are digital sneakers. Gucci teamed up with augmented reality fashion platform, Wanna, to create the ‘Virtual 25’ sneakers. Factoring in the growing interest for digital collectibles, the sneakers’ more affordable pricing and unlimited quantity, ‘Virtual 25’ is going to be more accessible to a broader group of consumers. Particularly Gen Z – digital natives, who may not yet be able to afford Gucci sneakers that exist in real life.

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