Stop rushing to reach all your goals before your forties, and take a moment to listen to the seniors at the “Grandma is an influencer” panel at SXSW. From teaching yoga twice a week through Zoom, to building a startup
Luxury brand Gucci now offers sneakers for just $12. The catch? They are digital sneakers. Gucci teamed up with augmented reality fashion platform, Wanna, to create the ‘Virtual 25’ sneakers. Factoring in the growing interest for digital collectibles, the sneakers’
The year 2020, one which many of us wished had been cancelled, has become synonymous, with ‘cancel culture’. Although cancel culture appeared to peak in 2020, it continues to thrive in 2021 and doesn’t appear to be going anywhere soon.
The coronavirus is bringing another pandemic along with it. The shadow pandemic - an increase in domestic violence cases as a result of being in quarantine. Krystyna Paszko, a Polish high school student who took matters into her own hands.
Last month an interesting study was published about something called the ‘indulgence effect’ in consumption. The Karlsruher Institut für Technologie (KIT) conducted a study where they examined consumer behaviour in regards to the ethical compliance of products. The research shows
Barilla, Italian pasta producer, has turned to Spotify to create the playlist timer. A playlist that runs the same length of time as it takes for the pasta to be perfectly cooked. From boom bap fusilli to moody day linguine
When talking about climate change and sustainability, the conversation is usually focussed on the physical aspects such as waste, resource use, emissions growth etcetera. As a result, the words digital and sustainability are rarely seen side by side. Digital was
What do these things have in common: outcry about the gender of a potato toy, incel terrorism, guys who like to sew, and something called the ‘brotox boom’? At the surface, perhaps not so much. But they are all the
Every brand is competing for the attention of the consumer. Standing out and getting noticed is one thing. To be appreciated is another. Nostalgic visuals are an effective way to elicit positive emotions from potential customers. Research shows us that nostalgic images
Our friends from the brand consultancy BrandTrust always challenge their clients with the following question. What’s the name of the first man on the moon? And the second? Exactly, most people only remember Neill Armstrong. It is a great metaphor for the