How to tackle growing mental health care concerns among Generation Z

Aardman studios, the creators of Wallace & Gromit have launched a campaign exploring mental health challenges. Together with leading researchers and mental health charities, they encourage young people to become more aware of the factors that may be having a negative impact on their mental wellbeing: loneliness, perfectionism, competitiveness, independence and social media. Called ‘What’s Up With Everyone?’, the campaign sees the launch of a series of short films aimed at young people aged 17-24, and has been uniquely co-created with the young audience it sets out to support, ensuring it has an authentic voice and is genuinely representative of the challenges to mental wellbeing faced by the demographic. This is a great showcase of an initiative that addresses a true consumer problem in a creative and contributive way.