“The Coronavirus disease is the first pandemic in history in which technology and social media are being used on a massive scale to keep people safe, informed, productive and connected.” This quote from a joined statement by WHO, UN and others, shows that we live in a special time. Never before was information so accessible, which is an advantage in the fight against the virus. But unfortunately, among this information there is a lot of misinformation that is shared almost just as much.
Misinformation is a real challenge for organizations, brands, and sometimes even your social connections. And while we all think we only share content that is true, nonsense still exists. We came across an interesting research paper that helps us to understand why. When people experience fear for the corona virus – they are more open to bullshit receptivity. So, in other words, people’s bullshit radar is lacking if they fear the virus. Understanding the human part in the misinformation challenge is one. Defining your role in it from a personal and professional level is the next step…
