The redefinition of social connections
The need for social connections will for sure never loose its relevance, simply because it is a fundamental human need. What will change over time, however, is how people will fulfill that need. That is why we discuss the manifestations
The growing desire for a magical moment
The Louvre in Paris has recently auctioned several special visits. Think of a tour at night, a tour over the roofs of the museum or a guided tour by the director of the Louvre. The most special visit that was
All you need to stay relevant
More than ever, corporate and brand strategies must be chosen wisely. But defining a strategy in the midst of economic turbulence, governmental stimulus and changes in consumer demand is hard. We’ve seen many organizations adapting their business models to the
Why Covid urges organizations to reshape marketing to (wo)men.
With the onset of the Covid, 31% of fathers are taking more care of their kids than before Covid. This is up from 21%, and not as much as women take care, but it is a clear shift shown by