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GUM, Moscow

Consumer insight: Why asking people for their opinion might prove deceiving.

Not a single person in the world has been missing out on the American elections over the last couple of weeks. Now the time of frantically refreshing the interactive electoral college maps and checking the live-blogs for every little update

by Douwe Knijff
11. November 2020
General
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Generation Z

Gen Z will force brands to show their colors. Will you move inward or move forward?

Open the newspapers and you’ll notice rising levels of fear and anger amongst citizens. Polarization and hardening of manners are having its impact on society. With a strong impact on the mindset of the youngest generation, Gen Z. A mindset

by Aljan
3. November 2020
General
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