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Generation Z, human context, insights

Two things brands can learn to reach younger generations from Alexandria Ocasio-Cortez and Billie Eilish leading up to the American elections.

With the American elections racing to a conclusion, and the stakes seemingly higher than ever, several high-profile celebrities try to reach the younger generations. Young people are historically a notoriously absent demographic at the voting booths. Fewer than half of

by Douwe Knijff
29. October 2020
General
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COVID-19, mental health, millennials

The performance society brings along new obligations for brands

You might wonder, why do some generations struggle more with mental wellbeing than others? We take a birds eye view on the changing human context to answer this question and discuss what this means for brands.

by Aljan
15. October 2020
General
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The busy lives of Generation X parents
Generation X, parents

Do you play a relevant role in the busy lives of Generation X parents?

Maintaining a healthy work-life balance was already stressful for Generation X, but the corona crisis has put even more pressure on finding this balance. We discuss the role of brands in this struggle and share inspiring cases.

by Pauline Taks
6. October 2020
General
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How Babyboomers experience staying inside
Babyboomers, COVID-19, human context

How Babyboomers experience staying inside and how you can help.

How are Babyboomers experiencing today's times? Although they might be more willing to self-isolate, we explain why this specific generation hates is as well.

by Aljan
1. October 2020
General
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