Complex challenges can only be solved by understanding the human context. Vattenfall, one of our clients from the energy sector has such a challenge. Their ambition is to realize fossil free life within one generation. This means Vattenfall constantly has to adjust its marketing activities to changing needs and behavior of their customers. To do so, we shared some important strategic insights during a webinar.
Why is this a complex challenge? Well, climate change is considered to be the most urgent societal issue for most people. However, people consider costs as the biggest barrier for a more sustainable lifestyle. Another big challenge is the fact that people believe governments and companies should be responsible for tackling climate change. How could Vattenfall be relevant and encourage people to become part of the energy transitions? By adapting to changing needs and behavior. We shared inspiration using our sociocultural trends and actionable strategies to enable Vattenfall to create a human centric response to their challenges.
