Offering a human perspective on the CSR ambitions of VodafoneZiggo

This week we inspired VodafoneZiggo with human insights that provide opportunities to build a relevant and responsible brand towards 2025. We presented important sociocultural trends that explain shifts in society and changing expectations of consumers. And gave advice on how to adapt. For an audience of brand, communication and CX from both Ziggo and Vodafone we selected the most important trends to take into account when building a responsible brand. 

Being responsible as a brand gains momentum in todays society. The covid-pandemic, the upcoming economic crisis, but also issues like BLM and the ban on facebook advertising; these are all developments to which every brand should relate in some way. At TrendsActive we offer a human perspective to make sure that whatever you do resonates with the needs and behavior of the people and stakeholders that matter to you.