logo dark logo light logo
  • SERVICES
    • WHAT WE DO
    • DOWNLOADS
    • WEBINAR
  • APPROACH
    • OUR TRENDMODEL
    • OUR TRENDS
  • CASES
  • BLOG
  • ABOUT
    • CAREERS
  • GET IN TOUCH
  • EN
  • DE
Mobile Logo
  • SERVICES
    • WHAT WE DO
    • DOWNLOADS
    • WEBINAR
  • APPROACH
    • OUR TRENDMODEL
    • OUR TRENDS
  • CASES
  • BLOG
  • ABOUT
    • CAREERS
  • GET IN TOUCH
  • EN
  • DE
Girl with book
brand, Corona, Generation Z, relevance

How understanding Gen Z’s struggle can ensure brand relevance

A recent large scale Dutch survey (June 2020), commissioned by Unicef, underlines what we’ve observed for a while already; teenagers experience a lot of stress these days.

by Douwe Knijff
29. June 2020
General, Trends
0
1
Trends

Corona accelerates people’s search for meaning

A year after we started writing our latest trend report ‘The Search for Meaning’, we live in a world that has drastically changed..

by Pauline Taks
16. June 2020
General, Trends
0
2

Stay relevant.
Sign up for our weekly Signals.

A weekly newsletter in which we keep track on what’s going on in the world and translate, based on our sociocultural knowledge, what this means to brands.

info@trendsactive.com

Privacy policy