In the near future, you are going to need a Generation Z strategy
Generation Z are mobile natives. Yes they have a different outlook on health and beauty. But what drives them in their decision making? And how is that different compared to Millennials?
What do Instagram and KLM have in common?
A couple of months ago Instagram began a test in Canada that hides the total number of likes on photos and videos. So likes won’t be visible on the main feed and profiles, only the owner of the account will
How to rebuild trust as a pension fund?
Pension funds tend to react by explaining their efficiency, emphasizing the interest rates they make, and other compelling arguments to show their competence. But is showing off your competence the best way to rebuild trust?
Are European Millennials all the same?
There are 100 million of these Millennials living in Europe. The Eurapco partners now have the insights to become Millennial-proof. Are you?
How many avocado toasts should a millennial give up in order to afford a home in amsterdam?
People love to make fun of Millennials, the generation born between 1981 and 1997 who are obsessed with taking selfies. More recently, Millennials have been the target of ridicule for spending too much money on overpriced avocado toasts instead of saving to