Do you know what’s relevant and meaningful for your customers?
People expect brands to be relevant and add meaning to their lives
To stay ahead, brands should leverage profound needs and changing behavior of people instead of just hypes and big data
One model to capture where and how you can be relevant in your customers lives
We’ve brought 20 years of human behavioral research together in our Human Context Circle. This circle provides tangible insights to fuel future proof strategies, innovation and touchpoints. Allowing brands to ensure their (future) relevance.
Clients and challenges we’ve guided
Nationale Nederlanden
“Activate our health-insurance strategy by creating our proposition!”
“I can’t tell you enough how pleased I am with the push that the TrendAnalysis has given to future developments.”
– Grandmaster – Order of Freemasons in the Netherlands
“Trendsactive’s guiding principles turned out to be an excellent foundation for the activation of our new healthcare care label.“
– Marketing manager
“Working with Trendsactive feels like working with your nicest colleagues but with the indispensable expertise from the outside.”
– Commercial manager
Our Services
Our services guide brands on how to be relevant and meaningful in the lives of people. We tailor our services to your brand and challenges but in general we distinguish three main types of services
- Impact assessments: Find out where your relevance lies
- Activation strategies: Design how to leverage on these insights
- Academy services: Learn all about why people behave the way they do
News & Insights
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The key to happiness might be to make others feel good, rather than yourself
Ever felt like giving presents exceeds the experience of receiving them? A recently published study might just tell you why.
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Cancel culture is barely felt by brands
Recently Forrester dove into the effects of cancel culture on brands. Forrester defines cancelling a brand as: “A widespread public campaign (often via social
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Why Tony’s Chocolonely speaks in favour of a sugar tax
Tony's Chocolonely kicks off the year in a somewhat unusual fashion; directly speaking up against one of its (inevitable) main ingredients. The company
Curious what we can do for your business? Kees would like to tell you more.
Kees Elands
Founder & Strategist
+31 6 14 27 70 04
kees@trendsactive.com
Need someone else?
Find the whole team here!