Do you know what’s relevant and meaningful for your customers?
People expect brands to be relevant and add meaning to their lives
To stay ahead, brands should leverage profound needs and changing behavior of people instead of just hypes and big data
One model to capture where and how you can be relevant in your customers lives
We’ve brought 20 years of human behavioral research together in our Human Context Circle. This circle provides tangible insights to fuel future proof strategies, innovation and touchpoints. Allowing brands to ensure their (future) relevance.
Clients and challenges we’ve guided
Nationale Nederlanden
“Activate our health-insurance strategy by creating our proposition!”
“I can’t tell you enough how pleased I am with the push that the TrendAnalysis has given to future developments.”
– Grandmaster – Order of Freemasons in the Netherlands
“Trendsactive’s guiding principles turned out to be an excellent foundation for the activation of our new healthcare care label.“
– Marketing manager
“Working with Trendsactive feels like working with your nicest colleagues but with the indispensable expertise from the outside.”
– Commercial manager
Our Services
Our services guide brands on how to be relevant and meaningful in the lives of people. We tailor our services to your brand and challenges but in general we distinguish three main types of services
- Impact assessments: Find out where your relevance lies
- Activation strategies: Design how to leverage on these insights
- Academy services: Learn all about why people behave the way they do
News & Insights
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Ever heard of rainbow-washing?
Rainbow-washing, as defined by the Urban Dictionary is: “The act of using or adding rainbow colorsand/or imagery to advertising, apparel, accessories,
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Purchase what you preach: how consumers often purchase with the bigger societal issues in mind
The debate is fierce: should brands be more involved in the conversation surrounding societal issues, yes or no? Take brands
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Spirituality beyond religion and how brands can stimulate meaningful experiences
Spirituality is often firmly assigned to the domain of religion. However, recent neuroscientific research shows that the same state can
Curious what we can do for your business? Kees would like to tell you more.
Kees Elands
Founder & Strategist
+31 6 14 27 70 04
kees@trendsactive.com
Need someone else?
Find the whole team here!