Do you know what’s relevant and meaningful for your customers?
People expect brands to be relevant and add meaning to their lives
To stay ahead, brands should leverage profound needs and changing behavior of people instead of just hypes and big data
One model to capture where and how you can be relevant in your customers lives
We’ve brought 20 years of human behavioral research together in our Human Context Circle. This circle provides tangible insights to fuel future proof strategies, innovation and touchpoints. Allowing brands to ensure their (future) relevance.
Clients and challenges we’ve guided
The KNVB (Royal Dutch Football Association) was looking for a fresh outside perspective to identify key societal developments and themes to incorporate in their strategy towards 2030. That is why they asked TrendsActive to match the KNVB’s challenges to the changing needs of people so that they can remain relevant towards the future.
Vodafone set the goal to become more customer-centric. The main goal was to introduce an easy-to-apply marketing and sales segmentation based on customer needs. So together with Vodafone we delivered a pragmatic, human-centric segmentation, by integrating our generational and and gender insights with Vodafone’s customer data.
After acquiring the Dutch insurer Delta lLoyd (DL), Nationale Nederlanden needed to reposition, rebrand and reintroduce the existing DL healthcare proposition. In close collaboration with the customer we used our insights in the human behavior to design the launching proposition.
Disney approached us as they found out there was some fierce competition between Mickey Mouse and Donald Duck:) Disney was looking for a way to increase the relevance for the Donald Duck brand. And what do you do then? You approach TrendsActive.
“I can’t tell you enough how pleased I am with the push that the TrendAnalysis has given to future developments.”
– Grandmaster – Order of Freemasons in the Netherlands
“Trendsactive’s guiding principles turned out to be an excellent foundation for the activation of our new healthcare care label.“
– Marketing manager
“Working with Trendsactive feels like working with your nicest colleagues but with the indispensable expertise from the outside.”
– Commercial manager
Our services guide brands on how to be relevant and meaningful in the lives of people. We tailor our services to your brand and challenges but in general we distinguish three main types of services
- Impact assessments: Find out where your relevance lies
- Activation strategies: Design how to leverage on these insights
- Academy services: Learn all about why people behave the way they do
News & Insights
The why behind Gen Z’s absurdist sense of humor
“I will become a deer in 4 days.” With this simple message an influencer received over 22,000 likes on Instagram, mostly
The age of average
Do you ever feel like all trendy coffee shops look kind of the same? And how many book covers look
The AI Inflation Cookbook
With skyrocketing inflation, people are seeking ways to cut costs and save up money. Delivery service SkipTheDishes has smartly tapped
Curious what we can do for your business? Kees would like to tell you more.
Founder & Strategist
+31 6 14 27 70 04
Need someone else?
Find the whole team here!
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A weekly newsletter in which we keep track of what’s going on in the world and translate, based on our sociocultural knowledge, what this means to brands.