We keep hearing that research needs to be sexier. We totally agree! This is why TrendsActive’s Insights Director Bas Delmee presented our winning paper on this subject at the ESOMAR Next Event.
This event – part of ESOMAR Next – was held in cooperation with Erasmus University of Rotterdam. It provides MBA-students insight into the world of market research practice, shedding light on an industry that is rapidly expanding across the globe.
ESOMAR is the organization that encourages, advances and elevates market research worldwide. It facilitates an on-going dialogue with its 4,900 members in over 130 countries, through the promotion of a comprehensive program of industry specific and thematic conferences, publications and best practice guidelines.
The Next event challenges the status quo and creates the essential platform to bring together experts, from the region and beyond. The goal is to provide direction to strengthen the market research for local, regional and global clients through showcasing transformational concepts, examples and practices.
TrendActive’s presentation was about enhancing market research usability through strategic creativity. We see that, across industries and clients, time and again, the full power of great research remains unlocked and unused. Yet research has a story to tell. We have worked with clients who were willing to take the next step and take research beyond the standard report. The result is a more practical, shareable, visually attractive and contextually relevant format that has made an impactful difference in decision-making. The research is incorporated into the culture, the vision and the consumer-relevant execution of great business strategy. That is how we make research sexier.