UNCERTAIN TIMES

We live in uncertain times. Right now, we suffer from a recession. But in the back of people’s minds is global warming, overpopulation, peakoil etc. We don’t know what is going to happen next, and how long the uncertainty is going to last. This uncertainty has many profound socio-psychological effects, that may change consumer behavior completely. Although ‘uncertain times’ sounds negative, there is more good news in this trend, than one might think.


Keywords:
Desperation marketing
Inertia 
Trust
Low vs. high costs

Sample question that will be answered:
• How do people react to uncertain times (short & long term)?
• How to survive the recession? Which chances are there to take?
• Who are the winners and losers, and why?
• What happens to the luxury and green markets in uncertain times?
• What is the role of innovation in a recession?