MENTAL VISUALITY

We are in the middle of the rise of a new visual culture, created by a young ‘visual’ generation. This generation grew up surrounded in a total abundance of images. Psychological research shows the result: this generation thinks visually and learns by images. Their way of working with images themselves also differs from older generations. Their new visual culture is often described in words, but is rarely shown. Mental Visuality will show you how this visual culture is created and what it looks like. This trend also describes the socio-cultural structures behind this new visual culture.


Subjects:
Hidden communication
Semiotics
Subvertising
Streetart 2.0

Sample question that will be answered:
• What does the new visual culture look like? 
• How can I use mental visuality in my business?
• What are the effects of this visual culture?
• What are the drivers of visual culture?