DIGITAL WORLD

The digitalization that has taken place over the past fifteen years, has fundamentally changed society. This trend looks at which socio-cultural trends drive technology. And the other way around: what are new technology's social-cultural implications? This has had profound implications for the non-digital world and it has changed the way people behave socially. This is a very important trend, especially because we are amidst a societal convergence in which ‘digital’ plays a vital role.


Keywords:
Instant gratification
Location based social networking
Co creation through technology & communication
Future of social networks

Sample question that will be answered:
• What socio-cultural trends drive technology?
• What are the social-cultural implications of new technology?
• In what ways does the digital world change the physical world?
• How can a brand serve the new digital consumer?