ABUNDANCE

We are living in an era of abundance. The current recession influences this trend only slightly, but the two are closely related, as the recession is partly caused by abundance. This trend comprises: the socio-cultural effects of too many choices, too many modes of communication, multiple identities, (visual) marketing overload and, up till recently, over-consumption. The main question that will be answered: How to reach people in an era of abundance?


Keywords:
Authenticity
Paradox of choice
Meaning
Findability

Sample question that will be answered:
• What does this trend mean for my marketing?
• Consumer do’s and don’ts?
• How do different generations react to this trend?
• How to make your product relevant and stand out?