GENERATION Y

GENERATION Y (born between 1973 - 1987)
We can say a lot of things about Generation Y. For example: they are dualistic, optimistic realists who love eclectic stuff that’s real. The Gen-Yers are very different from their predecessors, Generation X, but surprisingly similar to the Generation that comes right after them (Generation Game). We sometimes call Generation Y the light version of the Game Generation (in the sense of Coca-Cola light). Gen Y is a very important cohort, as they were the first generation to grow up after the Cold War. In a new world order and its explosion of technology, new media, products and marketing.

KEYWORDS
Dualism
Eclectic
Realness
Media Aware

SAMPLE QUESTIONS THAT WILL BE ANSWERED
• Why should I focus on Generation Y?
• What does dualistic optimistic realists mean?
• How do the y-ers like to see themselves depicted?
• What can I learn from Gen Y that prepares me to target Gen Game?