GENERATION X

GENERATION X (born between 1960 - 1973)
The so-called forgotten generation with the cool name, is definitely that: forgotten. Because hardly any brands seem to focus on the wishes and needs of this generation. That’s a shame, as the Gen X-ers are the parents of the Generation Game. Therfore, they have more influence on the youngest generation than companies may realize. X-ers also stand on the brink of taking over companies and politics from the boomers – and when they do, they will do things differently.

KEYWORDS
Anti
Cynical
Limited Edition
Gamers

SAMPLE QUESTIONS THAT WILL BE ANSWERED
• Why should I focus on Generation X?
• Are they still punkers and yuppies?
• What will this generation do different when they come into power?
• How do the X-ers like to see themselves depicted?