BABYBOOMERS

BABYBOOMERS (born between 1945 - 1960) 
Everybody knows the Babyboomers. They are the biggest generation cohort with the greatest wealth of any generation. In contrast to the generations before them, they like to spend their money. They are very active and open to new experiences. These facts alone should make this generation the focus of many companies. But, surprisingly, most companies seem to focus only on the young. So it's not surprising that most Boomers still don’t feel understood and catered by brands and organizations. This lecture presents the tools to unlock the Babyboom potential.

KEYWORDS 
Wealth
Health - Forever Young
Quality
Dominant

SAMPLE QUESTIONS THAT WILL BE ANSWERED
• How can I reach Babyboomers?
• How digital savvy are the Boomers?
• How does this generation like to see themselves depicted?