Trendsactive has great experience and expertise in-house to turn (y)our insights into top-notch concepts for your brand and product communication.
The combination of global consumer knowledge, experience and creativity makes us a unique partner in answering today’s marketing issues.

• Questions we get range from the development of marketing strategies to the creation and excecution of marketing campaigns.

TrendsActive helps brands and organizations create and develop new products and services and refresh existing ones.
Our development process is always based on our proven methodology to make sure our concepts are based on tangible consumer- centric sociocultural trends.

• Questions we get range from product strategy & repositioning to the creation and execution of a package & product design.

TrendsActive’s lectures get high ratings at conferences and symposia worldwide. Our presentations are like a management summary, packed with need-to-know information, presented in a down to earth style with stunning visuals and imagery. And maybe more important, we always provide a practical interpretation of what our trends can mean for your business. This can be a basic interpretion or a brand / sector specific one.

Finally, as an option, we can visualize a number of concepts.
The visualizations are custom-made for your organization.
They have proven to be an effective tool for deeper understanding the potential of the trends and giving your organisation a flying start for innovation within your organization.

TrendsActive gives workshops on regular basis. We develop custom made workshops based on our socio-cultural trend database and your specific business questions. Most workshop last between three hours and a full two days. The options are very diverse.
We’ve developed workshops on specific trends, sectors and departments.

Some examples of workshops we’ve done in the past:

• What do youth-trends means for your marketing and/or product?
• How does your package design stand out on the shelf?
• What does Uncertain times mean for your brand strategy?
• We also teach companies how to interpret trends themselves.

TrendsActive’s consultancy is based on one thing: Your business question. Most business questions can be distilled to the format of:

What does trend X mean for my Y?

Y can be anything, a sector, brand, campaign, innovation etc.
Our clients are diverse, so we have a good view on market and consumertrends in industries ranging from education, FMGG, media, telecom, retail, fashion and social innovation. Over the years we answered a wide range of business questions.