1 FULL INTERPRETATION

This is our core service and the best product for creating opportunities for brands based on socio-cultural trends and insights. It is always fully custom-made and based on one or more specific business questions. We work with a proven three-step methodology that translates socio-cultural trends and business insights into practical opportunities and concepts.

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Step one 
INSIGHTS
 Based on the client’s business question and brand insights we select relevant trends from our database.

Step two 
INTERPRE
TATION
 We merge all research together and then connect the dots to create a coherent story. This is followed by screening for opportunities.

Step three 
IMAGINATION
These opportunities are visualized as concepts for strategy, communication, products and services.

2 LECTURES

 
A TrendsActive lecture differs from an ordinary trend presentation. Why?

Firstly, we present the very best and latest selection of trend insights relating to your choice — in a relevant and crystal clear ‘management summary style.’

Secondly, we also give you a brand or sector-specific trend interpretation, which serves as a practical guide to what these trends could mean for your organization.

Finally, we visualize a number of concepts. The visualizations are custom-made for your organization and have proven to be a hugely effective tool for the deeper understanding of trend potentials.
 
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EXTRA

We regularly receive requests to develop a feature that extends beyond our ‘standard’ products, such as:
 
• Campaign or product concept reviews 
• Trendwatch and trend interpretation workshops 
• Brainstorming and think-tanks
• Jury membership
 
We have a great deal of experience with custom work,
so please e-mail your inquiry to:
 
info@trendsactive.com

TrendsActive’s interpretations are based on socio-cultural trends.