Last week we went to a party organized by our friends at VICE. And as much as we like parties and we feel like there’s no need for a reason to throw one, this one was actually hosted for a pretty special occasion – it was a party to celebrate the launch of VICELAND – a new tv channel in the Netherlands with content created for and by youngsters. The channel went live yesterday and offers a broad variety of topics. Curious about contemporary culture, the channel explores music, food, art, sex, drugs, fashion, sports, technology and more.
You might wonder, why, in this digital era, would a successful online media company move ‘back in time’ to tv? Do millennials even watch tv? While it is true that numbers are dropping in the younger generations when it comes to hours spent in front of the telly, according to VICE this is not because they don’t like the medium, they are mainly looking for more interesting content. Also, it’s the last screen VICE hasn’t reached yet, so in that case the answer would be why not?