There are numerous wearables available that help consumers be as healthy as they can be. Tracking your health has never been easier with watches that track your activity, your calorie intake and the quality of your sleep. The latest development is now available on Kickstarter, with already enough backers to make yet another wearable-dream come true.
Oura is a wellness-ring that not only tracks sleep and well-being, it also nudges its users in the right direction. It gives insight in how lifestyle choices affect sleep, and how the quality of sleep affects the ability to perform.
We see a shift in consumer behavior where the focus is moving from just health towards a more inclusive search for health and happiness. With Oura tracking your health and giving you advice on what it means for your happiness, it’s an interesting newcomer on the wearables-market.