In India, Ariel is addressing yet another issue of gender inequality. As Ariel asks: “Today, when everyone is talking about equality between men and women in every field, then why is laundry considered just a woman’s job? When women have entered the field of business, isn’t it time to ask the question – #IsLaundryOnlyAWomansJob?“.
Ariel’s research shows that the majority of Indian women (85%) feel they are working two jobs, one at work and another at home. At the same time 73% of women feel men prioritize relaxing over helping with household chores, and they might be right since 76% of Indian men feel laundry is a woman’s job.
Ariel has launched a campaign to fight for gender equality in the laundry department, asking for men to #ShareTheLoad and take on the Wash Bucket Challenge. The demand for equality in every field could also be heard during the Oscar’s, when Patricia Arquette received an Oscar and devoted her speech to demanding equal pay.