After researching the newest developments in consumer behavior during uncertain times, it was finally time to share our latest insights at Innosurance. Innosurance is a conference for the insurance industry. During a mini-workshop we discussed the topic of uncertain times and its effects on consumer behavior with Dutch insurance companies. What do consumer expect from an insurance company during uncertain times? What does this mean for your brand? And how will this influence the industry as a whole?
We ended the day with a keynote presentation on the next wave of consumers: Millennials! This is the generation that is choosing insurances for the first time, and an increadibly important target group for insurance companies. What do these interactive, me-centric and visual youngsters want? (In one word: attention.)
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